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About Alfa
Alfa is the brand name of the first Lebanese mobile network managed by Orascom Telecom Media and Technology (Orascom TMT). Alfa capitalizes on the vast know-how and international expertise of Orascom TMT in order to deliver quality and professional solutions for the mobile sector in Lebanon. Alfa has been focused since 2009 under Orascom TMT’s management on technology innovation being the first operator to introduce latest global mobile technologies in Lebanon. On October 25, 2011, it was the first to launch 3G+ mobile broadband services. On May 15, 2013, it became the first to commercially roll out 4G-LTE services in the country, and in another regional milestone, Alfa launched the first 4G+ live site in Lebanon in Q3, 2015. Alfa currently serves 2 million subscribers, among of which more than 75% are data users and its state of the art network (2G, 3G+, 4G LTE and 4G+ LTE-A) covers 99% of Lebanon.
Alfa Management Team
Marwan Hayek Chairman & CEO
Assaad Kairouz Chief Commercial Officer
Imad Hamed Chief Technology Officer
Rafic El Haddad Chief Financial Officer
Raef Salha Vice President, HR, Admin & Legal Affairs
Aline Karam Chief Communications Affairs Officer
Assaad Abousleiman Chief Corporate Strategy & Quality Officer
Alfa’s Purpose:
We are the citizens of our Community, Proud of our Belonging, We provide Competitive Telecommunications Services while maintaining the highest Quality of Service by upholding our Sustainable Commitments.
Alfa’s Vision:
We aspire to lead the Change in Telecommunications Industry by employing Advanced Technologies and Adaptable Mobile Solutions to the Lebanese Market, creating an innovative model of social responsibility and fostering our Stakeholders Engagements through an Agile Value Creation system.
Alfa’s Beliefs:
  • We believe in the potential of our PEOPLE by building on talents through the development of the right knowledge and skills, enabling our Talented and Engaged PEOPLE to lead the way and secure sustainable growth.
  • We believe in building a Sustainable Business Model by investing our talents and engaging our stakeholders for the benefit of our Society, our People and our Environment through pioneering Responsible operations and initiatives.
  • We believe in the Power of AGILITY by constantly enhancing our Business Processes, Talent Management and Technologies, stimulating thus, Competitive Advantage and Strategic Differentiation.
  • We believe in delivering an Outstanding Customer Experience by striving for Excellence and anticipating our customers’ needs, thus, turning them into our Brand Ambassadors.
Alfa’s Commitments:
  • We are willingly committed to the well-being of our PEOPLE by improving their lives, creating OPPORTUNITIES and building their capacities in an equal and synergistic environment.
  • We are committed to being a Socially Responsible Corporate Citizen, by contributing to the community in which we live and grow, and by achieving and maintaining the highest standards of ethical conduct and integrity.
  • We are committed to act with agility by reinforcing our ability to adapt to complex clients’ requirements while keeping abreast of the changes in markets and business environment and by embracing the latest technologies in terms of energy savings and operational efficiency towards renewable energy sourcing.
  • We are committed to provide state-of-the-art and innovative services to our clients by maximizing satisfaction through continuous improvement of our quality management system.
Alfa’s Aspirations:
  • We aspire to be the CARETAKERS of our people by being a leading corporate citizen and by creating positive change in their lives.
  • We aspire to maintain our leading position by aligning our SUSTAINABLE engagements with our Business Strategy, thus steering towards an ADVANCED PERSPECTIVE.
  • We aspire to lead the CHANGE by creating Innovative Business Opportunities and to model emerged trends for the INTEREST of our community, resulting in peak business performance.
  • We aspire to provide an Exceptional Customer Experience, by placing our customers at the CENTER of our business and strategy and delivering GREATER value towards long term Customer Loyalty.

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