Our environment today is going through an unprecedented transformation. From loss of green spaces, to climate change, it has become imperative more than ever to work together towards preserving the future of our country, of our planet and, ultimately, of our children.
Through the Alfa 4-Nature program, we are working on internal and external measures for a more sustainable environment. We are working on reducing our environmental footprint, by optimizing waste management, reducing energy consumption, and cutting down on carbon emissions.
On the ground, we have adopted innovative and simple solutions to help make our premises more eco-friendly, such as:
Alfa Tree Planting Day
As part of Alfa 4-Nature, that embraces our CSR environmental strategy at Alfa and stemming from our deep rooted love for the environment, Alfa managed by Orascom Telecom, and in collaboration with QTS, Jouzour Loubnan and the Ehmej Municipality, organized a Tree Planting Day at Ehmej on Saturday the 15th of October 2016.
Alfa colleagues along with their families rushed in the early hours of Saturday morning to take to the mountains and plant as many cedar trees as they can, in order to battle the desertification of their country, and to help spread the long endangered Lebanese cedars, the pride of our nation.
As the Greek proverb goes “A society grows great when old men plant trees whose shade they know they shall never sit in.” and our colleagues at Alfa, along with their children planted over 500 Cedar trees knowing that the great cool shade of those trees will be enjoyed by generations to come in the mountains of Ehmej.
We hope this will be a step ahead towards reviving “loubnan al akhdar”.