February 2015

SOS embroidery

As part of the “alfa-4-Life” CSR program, alfa held a press conference at the Press Club on February 26th, announcing the launch of a redesigned enhanced line of embroidery for the SOS Children's Villages.
alfa made it its responsibility to help the SOS children’s villages sustain itself financially, through giving them the necessary tools and equipment as well as training, for the production of the redesigned trendy new line of embroidery «De Fil en Aiguille».
This initiative falls under our women empowerment section and aims at supporting SOS mothers in playing a vital role in sustaining themselves. 
After thanking alfa for its continuous support, the National Director of SOS Children's Villages Lebanon, Mrs. Viviane Zeidan, quoted a Chinese proverb to describe the cooperation between alfa and SOS: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime’’.
Mrs. Zeidan concluded: "Thanks to this partnership, 2,000 children who are cared for by their mothers will benefit from our program strengthening family capacities. Thank you alfa!”