As part of the Alfa 4-Life CSR program, and on the occasion of the United Nations International Day of Persons with Disabilities, Alfa has launched the new image of the SESOBEL chocolate and sweets products, at a gathering that took place on December the 3rd at Smallville Hotel – Badaro. The new image comprised a new name, a new logo and the SESOBEL shops new design.
“Les Délices d’Alice”, to be launched within one year, will be the new chic and “nec plus ultra” in the world of fine chocolate and sweets, of wonder and dreams, a mix between the oriental tradition and modernity at its finest.
During the gathering, alfa’s Chairman and CEO, Marwan Hayek, highlighted the long standing cooperation between SESOBEL and alfa. He mentioned that although SESOBEL products have the needed quality to become the best gifts one can give, Alfa is giving them this opportunity through this re-branding exercise. The president and GM of SESOBEL, Fadia Safi, thanked Alfa and promised the implementation of the re-branding project within one year.
