Beirut, Lebanon- Dec 23, 2025: Alfa shared a heartfelt and inspiring Christmas and New Year greeting message with its customers and the Lebanese. The campaign focuses on the values of love, unity, and hope, reminding everyone that the spirit and love we share in our small families can extend to the entire country.
The message is simple yet profound: “All Lebanon Needs is Our Love".
The rationale behind the campaign is inspired by the Lebanese family which is the real driving force motivating the Lebanese to endure and overcome challenges.
Through this message of unity and hope, Alfa encourages everyone to carry the warmth and care from their families into our bigger home: Lebanon. It serves as a call for solidarity, optimism, and a collective hope and love towards a more connected Lebanon
